English Language Arts - Standard E: Media & Technology Performance Standards - Grade 12

By the end of grade twelve, students will:

E.12.1 Use computers to acquire, organize, analyze, and communicate information.

• Design, format, and produce attractive word-processed documents for various purposes
• Incorporate information from databases and spreadsheets into reports
• Integrate graphics appropriately into reports, newsletters, and other documents
• Retrieve and reproduce documents across various platforms
• Use on-line sources to exchange information

E.12.2 Make informed judgments about media and products.

• Develop and apply evaluative criteria of accuracy and point of view to broadcast news programs
• Recognize and explain the impact of various media on daily life
• Analyze the content and effect of subtle persuasive techniques used on-line and in broadcast and print media
• Develop and apply criteria for evaluating broadcast programming

E.12.3 Create media products appropriate to audience and purpose.

• Create multimedia presentations in connection with major projects, such as research reports or exhibitions
• Develop various media products to inform or entertain others in school or the community such as slide shows, videos, newspapers, sound recordings, literary publications, and brochures

E.12.4 Demonstrate a working knowledge of media production and distribution.

• Analyze the effect of media production techniques, such as music, camera angles, fade-outs, and lighting, on different audiences
• Evaluate the impact of various market factors on the effectiveness of media production and distribution
• Identify the impact of image and context on particular audiences receiving the same message
• Develop and apply criteria for evaluating advertising campaigns for a variety of products, past and present

E.12.5 Analyze and edit media work as appropriate to audience and purpose.

• Develop and present criteria for evaluating a variety of media products
• Evaluate audience feedback on the clarity, form, effectiveness, technical achievement and aesthetic appeal of media work

Content Standard E

For questions about this information, contact Beverly J. Kniess (608) 266-3706

Last updated on 2/25/2008 1:43:01 PM