Career and Technical Education:

A Guide to Curriculum Planning in Marketing Education

No. 8010, 1987, 165 pp., $18

A Guide to Curriculum Planning in Marketing Education helps educators provide training, education, and direct experiences students need to enter meaningful work and further their education. It also helps educators and students improve marketing practices in their local communities and develop an entrepreneurial attitude. Appendixes address microcomputers, career paths, and labor market information.

Table of Contents

Marketing Education

No. 9005, 1998, 36 pp., $15

The dynamic and ever-changing field of marketing is reflected in these content and performance standards created by a diverse group educators with active involvement from business people, parents, and school administrators. The result is a futuristic view of marketing practices and related fields students need to effectively participate in a global economy. Included are: marketing functions and applications, global marketing, marketing technology, critical thinking, life-long development, organizational leadership, entrepreneurship and free enterprise. The standards are cross referenced to the social studies, math, science and English language arts standards.

For more information, please contact Publication Sales, (800) 243-8782 (U.S. only), (608) 266-2188, FAX (608) 267-9110, or email at PubSales@dpi.wi.gov

Last updated on 2/25/2008 12:54:06 PM