Career and Technical Education:

A Guide to Curriculum Planning in Marketing Education

Table of Contents

Foreword

Acknowledgements

Introduction

1. The Philosophy of Wisconsin Marketing Education

   Overview

   Goals

   Mission

   Premises

   Instructional Areas

    

2. Directions for Marketing Education

   Overview

   The Past

   The Future of Marketing Occupations

   The Future of Marketing Education

    

3. The Marketing Education Curriculum

   Overview

   Framework

   Organizational Outline

    

4. Evaluation of Marketing Education Programs

   Overview

   Program Evaluation

   Product Evaluation

   Priorities of Expenditure

    

5. Sex Equity

   Overview

   Achieving Equity through the Curriculum

    

6. Advisory Committees

   Overview

   Membership Selection

   Functions and Purposes

   Supporting Advisory Committees

   Recognition of Members

   Committee Meetings

    

7. Helping Special Needs Students Succeed in Marketing Education

   Overview

   Vocational Assessment

   Support Services

   What Every Teacher Should Know

   Working with Special Needs Students

    

8. Vocational Guidance

   Overview

   The Role of Marketing Educators

   Marketing Educators and School Counselors

    

9. DECA and the Marketing Education Curriculum

   Overview

   Goals of DECA

   Integrating DECA into the Marketing Curriculum

    

10. Appendixes
    1. Meeting Education for Employment Guidelines
    2. Developing Mathematics and Language Skills through the Marketing Education Curriculum
    3. Microcomputer Applications in Marketing Education
    4. Career Paths in Marketing
    5. Labor Market Information for Marketing Occupations
    6. Rankings of Instructional Areas by Industry and Consulting Groups
    7. Alternative Program Models
    8. Articulating with the VTAE System
    9. Sample Teacher Activity Guide
    10. Selected Bibliography

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Last updated on 2/25/2008 12:54:03 PM