Marketing Education is the instructional program designed to prepare individuals for the major occupational areas within marketing and management (Gordon, 2008). Marketing, simply defined, is the selling of ideas, products and services of all kinds to identified and qualified markets.

Marketing includes channel management, recruiting, image building, promoting, marketing information management, market planning, product service management, selling and training, financing, and communicating. Marketing is a process that can be adapted to virtually every economic, social, or public activity and is an essential ingredient in making our free enterprise system work (DECA Inc., 1992).

Marketing Education embodies competency-based instruction, the project-based method, portfolio assessment and cooperative learning. Instruction for marketing education is a combination of hard and soft skills (Gordon, 2008) where students learn occupational skills that are transferable to many careers as well as technical college and university degrees.

Sara Baird
Education Consultant
Email: sara.baird@dpi.wi.gov
Phone: 608-267-9253

Denise Byrd
Office Operations Associate
Email: denise.byrd@dpi.wi.gov
Phone: 608-266-8837

What's New in Marketing, Management, and Entrepreneurship Education

Marketing, Management, Entrepreneurship Education is excited to announce the launch of a new curriculum resource based on an adaptation of the National Marketing Education Standards. Over the last year a dedicated work group has been focusing on creating an up-to-date curriculum resource for teacher use. This resource will be available through the MMEE website and the WMEA website. Stay tuned for an October launch of this resource.

Click here for the monthly updates and deadlines!

Program Information	Resources	Associations
Mission Statement Calendar of Events ListServ Instructions Flash Reports	Marketing Model Academic Standards Marketing Education Online resources Web-based Tools WI MMEE Curriculum Resources Marketing Skills Standards National Marketing Education Standards (Click on Curriculum and Teaching) Professional Development Teacher Licensing MMEE Career Clusters Educational Communications Board	MBA Research & Curriculum Center Consortium Consortium for Entrepreneurship Education National Entrepreneurship Week Global Entrepreneurship Week WI DECA WMEA

Some of these links may take you to non-DPI or non-DECA Websites. Linking these sites does not represent a DPI or WI DECA endoresement of the hosting agencies nor the information available at their sites.

Users must have a PDF reader installed and configured on their web browser to view PDF files. The Acrobat reader is available free at Adobe's web site

For questions about this information, contact Denise L. Byrd (608) 266-8837

Last updated on 10/8/2009 2:08:22 PM